Smule is a creator of Interactive Sonic Media for mobile platforms. Smule’s first product, Sonic Lighter, is a virtual lighter iPhone application that launched on September 24, 2008. Sonic Lighter is the first application built on a new audio programming language called ChucK. Smule launched Ocarina on November 8, 2008. Ocarina transformed the iPhone into true wind musical instrument and allowed the player to hear others play the instrument around the world, and has experienced over half a million downloads.