As the world leader in mobile augmented reality and interactive print, Layar is bridging the gap between the print and digital worlds. Augmented reality (AR) is cutting-edge technology that allows for a digitally enhanced view of the real world, connecting you with more meaningful content in your everyday life. With the camera and sensors in a smartphone or tablet, AR adds layers of digital information – videos, photos, sounds – directly on top of items in the world around us.
Layar-enabled interactive print magazines feature extra digital content that readers can engage with using their smartphone or tablet. The Layar App for iOS and Android has been downloaded over 33 million times, and over 55,000 publishers are using the self-service Layar Creator platform to create interactive campaigns. With Layar’s custom solutions and services, AR technology is made available to all as an embeddable development kit or a white-label application.