Fab.com (originally Fabulis.com), also known as Fab, is an e-commerce company focused on design across all price points and all verticals that offers daily flash sales of design items and longer-term curated sales based on specific themes.
Founded in February 2010 as Fabulis by CEO Jason Goldberg. with design industry veteran and Chief Creative Officer Bradford Shellhammer, Fab.com launched its current model of daily design inspirations and sales on June 9, 2011.
Fab.com is widely recognized as an innovator in social commerce, with social media representing a key driver of its rapid growth. The company maintains an Inspiration Wall where members can upload and share design inspirations. In December 2011, Fab.com introduced its “Live Feed”, which enables users to share what they are buying, liking, and tweeting on Fab.com. In January 2012, Fab was among Facebook’s initial partners as part of its integration of social tools through the Facebook Timeline