Company Photo

Location: New York, NY, NY (originally, also known as Fab, is an e-commerce company focused on design across all price points and all verticals that offers daily flash sales of design items and longer-term curated sales based on specific themes.

Founded in February 2010 as Fabulis by CEO Jason Goldberg. with design industry veteran and Chief Creative Officer Bradford Shellhammer, launched its current model of daily design inspirations and sales on June 9, 2011. is widely recognized as an innovator in social commerce, with social media representing a key driver of its rapid growth. The company maintains an Inspiration Wall where members can upload and share design inspirations. In December 2011, introduced its “Live Feed”, which enables users to share what they are buying, liking, and tweeting on In January 2012, Fab was among Facebook’s initial partners as part of its integration of social tools through the Facebook Timeline

New Milestones
Total Funding
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Founded on



Fab, Fabulis



95 Morton Street, 8th Floor
New York, NY, NY 10014


Milestones (23)

Acquired By sold in epic fire sale to PCH for $15 million (Mar-2015)

Wed, Aug 05, 2015 by spoke tech intel Share


Fab launches new custom furniture site called Hem (Jul-2014)

Thu, Jul 03, 2014 by Spoke Mobile Intelligence Share

Acquiring acquires Finnish furniture company (Jun-2014)

Fri, Jun 06, 2014 by Spoke Business Intelligence Share

Restructuring/Moving to cut a third of its staff in latest round of layoffs (May-2014)

Thu, May 22, 2014 by Spoke Business Intelligence Share

People (28)


Nishu Goyal Photo

Nishu Goyal

SVP Engineering
Executive, Oct-2014
Adrienne Rhodes Photo

Adrienne Rhodes

Director of Marketing
Executive, Mar-2014
Alpesh Modi Photo

Alpesh Modi

Director, Consumer Software
Executive, 2013
Martin Paul Photo

Martin Paul

VP, People Operations
Executive, Oct-2013

Board Members

Jeff Jordan Photo

Jeff Jordan

General Partner of Andreessen Horowitz
Board Member, Dec-2011
Howard Morgan Photo

Howard Morgan

Board Member, Jun-2010
James Mitchell Photo

James Mitchell

Tencent of Chief Strategy Officer
Board Member
Geoffrey Prentice Photo

Geoffrey Prentice

Partner of Atomico
Board Member


Oleg Tscheltzoff Photo

Oleg Tscheltzoff

Founder & CEO of Fotolia
Investor, Dec-2011

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Press Releases

No press releases has been recorded for


Don Baer Photo
Since Jan-2010
Lars Hinrichs Photo
Since Jan-2010
Mayfield Fund Photo
Mayfield Fund
Represented by: Allen Morgan
Since Jan-2010
Washington Post Photo
Since Jan-2010
Baroda Ventures Photo
Since Dec-2010
First Round Capital Photo
Since Dec-2010
Date Stage/series Amount Valuation
Mar-2015 * Acquired 15M
Participants: PCH
Aug-2013 * Growth D 5M
Jul-2013 * Growth D 10M
Participants: SingTel Innov8
Jun-2013 * Growth D 150M 1B
Jul-2012 * Mezzanine C 105M
Dec-2011 * Growth B 40M


No investments has been recorded for